Beit Shemesh | Final Project
The Project ‘Beit Shemesh a Case Study‘ will be uploaded to the website soon
︎︎︎ Exhibited at the ‘Lorber Gallery’ at Shenkar College, July 2023
︎︎︎ Exhibited at the ‘Mosaic Museum’ as
part of the exhibition: "Material Memory" in October 2023
︎︎︎ Read a review of the project that was published in the magazine "OtOtOt" on July 25 - Click to read
66 Optic | Branding
66 Optic is a unique eyewear brand that appeals to strong, independent and
leading women who desire high-quality and fashionable products.
Project includes: logotype and tagline, graphic language brand values,
packaging & product design, mobile website, social and commercial campaign.
︎︎︎ Logo
︎︎︎ Shipping box
︎︎︎ Campaign
︎︎︎ Instagram ad
︎︎︎ Website
︎︎︎ Social media
Good to go | Branding
As part of a collaboration with the Israeli organization 'TNS', which focuses
on reducing food waste in Israel, I was asked to come up with a creative
solution to this problem.
'Good to go' is a brand of community food vehicles that roam around the big city
and collect surplus food from urban supermarkets that would otherwise be discarded.
Immediately after the food collection,we park in various and diverse areas throughout
the city and, in collaboration with regular chefs and volunteers who help us collect the
food, we cook high-quality, seasonal, tasty, experiential meals without any unnecessary
waste of ingredients. Food is the basis of our existence, and good quality and tasty food
are the foundation of our enjoyment.
Project includes: developing an entrepreneurial idea, logo and tagline, food truck,
food packaging, campaign photography, website, and social media presence.
︎︎︎ Logo
︎︎︎ Our Good story
︎︎︎ Campaign posters
︎︎︎ Calling for volunteers
︎︎︎ Food packaging
︎︎︎ Campaign
︎︎︎ Website
︎︎︎ Project presentation at MAZA 9 in Tel Aviv
Besic Design Week | Branding
Basic Design Week was created as a return to the initial principles in the designer's work:
line, texture, movement, hierarchy, composition, primary forms, and abstraction. These
guidelines serve as a reference point for the designer to continually revisit in their work."
Project includes: logotype, graphic language, brand values, billboards & newspaper ad,
direction signs and entrance sign, program site, Merchandise and Instagram ad.
︎︎︎ Logo
︎︎︎ Direction signs
︎︎︎ Billboard
︎︎︎ Newspaper ad
︎︎︎ Merchandise
︎︎︎ Website
︎︎︎ Instagram ad
Maapilim Pride | Branding
'Pride comes from the inside' is a project in collaboration with the body care brand
'Maapilim'. The brand's lines and graphic language are minimalistic, clean, and simple
while effectively conveying the message behind the products. For this project, I was
tasked with designing a festive pride package and a campaign for social media, all in
keeping with the brand's language.
Project includes: tagline, graphic language, packaging & product design, social campaign.
︎︎︎ Brand values
︎︎︎ Packaging
︎︎︎ Campaign
︎︎︎ Post cards & social media
