Besic Design Week | Branding

Basic Design Week was created as a return to the initial principles in the designer's work:
line, texture, movement, hierarchy, composition, primary forms, and abstraction. These
guidelines serve as a reference point for the designer to continually revisit in their work."

Project includes: logotype, graphic language, brand values, billboards & newspaper ad,
direction signs and entrance sign, program site, Merchandise and Instagram ad.