Good to go MOBILE — DANIEL MADMONI

GOOD TO GO
︎︎︎ BRANDING

As part of a collaboration with the Israeli organization 'TNS', which focuse on reducing food waste in Israel, I was asked to come up
with a creative solution to this problem.

'Good to go' is a brand of community food vehicles that roam around the big city and
collect surplus food from urban supermarkets
that would otherwise be discarded.

Immediately after the food collection,we park
in various and diverse areas throughout
the city and, in collaboration with regular
chefs and volunteers who help us collect the
food, we cook high-quality, seasonal, tasty, experiential meals without any unnecessary
waste of ingredients. Food is the basis of our existence, and good quality and tasty food
are the foundation of our enjoyment.

Project includes: developing an entrepreneurial idea, logo and tagline, food truck, food
packaging, campaign photography, website,
and social media presence.